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Channel Champions: How leading companies build new strategies to serve customers| Media: | Hardcover | | Author: | Steven Wheeler, Evan Hirsh, Steven Wheeler | | Publisher: | Jossey-Bass | | Release date: | September, 1999 | | List price: | $35.00 |
| Our price: | $23.10 that is 34% off! |
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| Channel Champions: How leading companies build new strategies to serve customers |
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Average rating:  |
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Quite interesting book |
| Very interesting book. I don't mean practical but can potentialy open your eyes to the different aspects of channels integration and management. Cases could be very inspiring once reading them. |
| Channel Champions: How leading companies build new strategies to serve customers - Steven Wheeler, Evan Hirsh, Steven Wheeler |
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AVOID! |
| This is a book that offers zero new insights! What's worse... there are a lot of bold statements in this book, that I don't share. The authors have forgotten to share the evidence for these statements, so I can not take them very seriously. |
| Steven Wheeler, Evan Hirsh, Steven Wheeler - Channel Champions: How leading companies build new strategies to serve customers |
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A must read for manufacturing execs and channel strategists! |
| While multiple books have been written about channel management, few can match the understanding and insight presented in The Channel Advantage. This book provides a framework for leveraging channels for growth, customer satisfaction, and competitive advantage. Including case studies from companies such as Saturn, The Home Depot, WW Grainger, GE, and Snap-on Tools, Evan Hirsh and Steven Wheeler identify the impact of a successful channel management strategy. Highly recommend! |
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