| Richard Poe is without a doubt the most prolific, captivating and widely published author in network marketing history. His classic article, "Network Marketinng: The Most Powerful Way to Reach Consumers in the 90's", May 1990, literally opened the floodgates for network marketing articles and the wave of excitement for network marketing which has carried over to the new millenium. The book is split up into 3 parts and 19 chapters. What I found particularly interesting was part two: The 7 Traits of an MLM leader in which Poe starts off in chapter 6 discussing what makes a leader. He then goes on in detail the 7 traits which are 1) Drive 2) Persistence 3) Teachability 4) Thick Skin 5) Positive Attitude 6) Compassion 7) Vision Poe draws from the wisdom of Xenophon, Napoleon, Sun Tzu and other historic leaders and instructs the ambitious networker in the timeless art of leading others. He desribes the network ma rketer as a freedom fighter, a leader, a business leader, an entrepreneur. Poe is almost Reagan-like in saying that we cannot depend on the government to take of us, we need to take care of ourselves and he goes on to explain why network marketing may be the best vehicle to do that. I highly recommend this book in addition to Wave 4 and Mark Yarnells excellent book, Your First Year in Network Marketing. |