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The New Professionals : The Rise of Network Marketing As the Next Major Profession| Media: | Paperback | | Author: | James W. Robinson | | Publisher: | Three Rivers Press | | Release date: | 03 August, 2000 | | List price: | $15.95 |
| Our price: | $10.85 that is 32% off! |
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| The New Professionals : The Rise of Network Marketing As the Next Major Profession |
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Great book!!! Excellent read, kept me interested throughout. |
Basically, I just want to share with everybody that I'm currently enrolled in a Marketing 360 class at UIC (University of Illinois at Chicago) and I've had the pleasure and priviledge to be taught by Dr. King himself. Dr. King is a Harvard alumni, it was there that he recieved his doctorate in business administration. What's most fascinating about Dr. King is his dedication and continuing learning about network marketing. He has researched extensively on this new trend of business and even wrote a book in which you can find at Amazon.com. It's called "The New Professionals" and IT IS AN EXCELLENT BOOK! I personally recommends it to everyone, I have bought mine from Amazon about 2 weeks ago and I can say that I've learned much more than I've ever before. It is an objective reading which presents the history and development of network marketing and also counter and clarifies many scrutinies in which this industry have been subjected to. The power of time leverage and in diversifying income have long been overlooked and this book does a great job of giving information about it all.
In addition, if anyone wishes to see the great man in person himself, he organizes an annual Network Marketing Certification seminar that is both national and international. Myself, am very interested in it. You can see it here at this website: http://netwkmarketing.com/
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| The New Professionals : The Rise of Network Marketing As the Next Major Profession - James W. Robinson |
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The Wave of the future--The New Professionals |
| If you are contemplating getting into a MLM company, are sitting on the fence and need just a little bit of convincing, read The New Professionals by James King and Charles Robinson. A lot of myths and misconceptions abound in this industry, these two gentlemen offer the facts. Network marketing is growing by leaps and bounds and The New Professionals explains why. |
| James W. Robinson - The New Professionals : The Rise of Network Marketing As the Next Major Profession |
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The network is King . . . |
| The New Professional makes clear the evolution of multilevel and direct marketing. Like many folks, I had a pretty dim view of the overly aggressive sales tactics and misleading meeting agendas that I ran into with many of the earlier direct marketing efforts. Now I see that things have changed for the better - much better! Inventory is not in your home, it's not in someone else's garage, it is at the distributor and easily obtained through the internet. Supply chain management is superb in these new companies. For example, King and Robinson provide statistics to show why direct marketing is a robust and very efficient model for introducing some products into the market place. And, they show why the type of person involved in network marketing today is truly a professional: "Of key interest, the research found 'successful (direct and network marketing) sales people have a communication style or social style that encourages the building of relationships with their customers . . . The most successful sales leaders have a combination of relationship and task orientation' (in their communication styles)." Network Marketing and multilevel marketing are synonymous terms. They are defined by a business model which pays commissions on multiple levels of the sales organization. Network Marketing/Selling differs from Direct Selling in that Network Marketing: 1. Focuses on relationships rather than on closing the sale or booking an order
2. Focuses on information sharing
3. Independent business owner (IBO)
4. Commissions on multiple levels of sales (not just retail of the IBO) The role of the network marketing channel is to accelerate the movement of products using the most efficient distribution technique: word-of-mouth communication. This is an excellent book to bring you up to date on the network marketing phenominon and to understand the new business models (yes, there are many). |
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